Ad spend check

See where your ad money had no result.

Upload an export from Meta, Google Ads, Snapchat or TikTok. We add up your own rows, show where money had no recorded result, and tell you the exact next step for each finding. Your file is read, checked and discarded.

Check my ads

How it works.

Four steps, then specific recommendations. The figures below are examples, not a real account.

1

Upload

Drop in a CSV from your ad platform.

2

Read

Every platform becomes the same simple rows: day, campaign, country, spend, results.

3

Check

Four checks run on your rows, only where the columns exist.

4

Recommend

Plain amounts from your own rows, with the exact next step for each.

What the recommendations look like.

Every finding ends with “What to do”. Example only.

Spend with no recorded result £120.00 · 30% of spend

  1. Open Events Manager to confirm your pixel is firing. The ad may be working but unmeasured.
  2. If tracking is fine, pause the ad sets still running with nothing recorded. Ad sets already off stay off.
  3. Move that budget toward the winning products and locations your report predicts. A guide, not a guarantee.

Spend outside your market £80.00 · 20% of spend

  1. Exclude the countries you don’t ship to. We list them by spend, with the menu path for your platform.
  2. Skip this if you do ship there.
  3. Check which US states your report ranks highest, and test there first.

When delivery stopped Spend ended on a date, then days with none

  1. Check the payment method and balance in billing for that date, and the campaign status.
  2. If you gave a daily budget, we show how many days it was reached.

We never guess. A check that needs a column your file lacks is skipped and listed, not estimated.

Check your ads.

Meta and Google are tested on real exports. Snapchat and TikTok readers are built from the platforms’ documented columns and are marked untested until a real file confirms them. Files are checked in memory and not kept.

How to export from each platform
  1. Meta: Ads Manager, then Ads Reporting. Pick your dates, break down by day and country, add Amount spent, Impressions, Link clicks and Results, then Export as CSV.
  2. Google Ads: Campaigns, pick your dates, add a Day segment, then download as CSV. Add Cost, Clicks, Conversions and Conv. value in Columns.
  3. Snapchat: Ads Manager, then Reporting. Set Time Granularity to Daily, customise columns to include Spend, Swipes, Impressions and Purchases, then export as CSV.
  4. TikTok: Ads Manager, then Reporting. Break down by day, include Cost, Impressions, Clicks and Conversions, then export as CSV.

Menu names change between versions, so your account may differ a little.