Coming soon
Profit Pulse
Real profit per product every week, after product cost, shipping, refunds and ads.
How it worksFix your store’s leaks without handing over a single login.
Veracend checks every ad result against your real orders, finds where buyers drop out, and hands you the fix: one click in the Shopify app, or a file you import yourself. For Shopify and WooCommerce.
Free, instant, no login. Add your orders and ad exports to trace every leak. See an example store audit or full report.
Built for Shopify and WooCommerce. We only read what any visitor can see. If a store’s product pages are protected, we stop: no report, no guessing, and we never get around it.
reechowstore.com
Example Real Shopify data from reechowstore.com, simulated Meta Ads figures. See the sample report
In this example, Meta reported 120 add-to-carts. There was one real customer.
Meta Ads Manager, add to cart
120
Shopify, visits that added to cart
85
Real customer orders
1
Capucine Flower Epoxy Signet RingFix the page first
Esmeray Vintage Barrel Crossbody Bag with CharmFix the page first
Daya Beaded Multi-Layered Necklace Bracelet Earrings Jewelry SetFix the page first
Problem, then the fix
Every leak comes with its fix.
Not a list of worries. Each finding says what’s wrong, what to do about it, and whether Veracend can do it for you.
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ProblemYour ads claim sales your store never made.
Quick fixThe report names where your pixel fires twice and the exact setting to change.
Steps in your report
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ProblemProduct pages with a one-line description.
Quick fixNew descriptions written from each product’s own details, ready to apply.
One click in the app · fix file on the website
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ProblemSold-out products still taking ad clicks.
Quick fixHide them until they’re back in stock, so no click lands on a dead end.
One click in the app
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ProblemGoogle and AI assistants can’t describe your products.
Quick fixSearch titles, descriptions and photo alt text filled in, plus your llms.txt file.
One click in the app · file in your report
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ProblemShoppers reach checkout, then leave.
Quick fixThe checks that usually explain it: shipping shown late, missing Shop Pay, the wrong currency.
Steps in your report: your checkout, your call
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ProblemAd spend in countries you don’t sell to, or on junk placements.
Quick fixExclusions ready to import: a Google Ads Editor file and a Meta import file, plus a fix sheet for TikTok and Snapchat.
Fix file in your report: you import it
Three steps.
Paste your store link
Get the free store audit in seconds: what a first-time shopper sees.
Add your exports
A few CSV files from Shopify or WooCommerce, and from Meta, Google Ads, Snapchat or TikTok. The export guide shows where to click.
Unlock what you need
Your score and top problems are free. Unlock the full audit, or add Growth to keep it fresh as your store changes.
Watch a check run
See exactly what we read, line by line.
Nothing hidden behind a spinner. Each line is a real step in a free store check. This one is an example store.
Report previewexample-store.com
Tracking health
3 issues to fix, 1 urgent
$ veracend check example-store.comdone · 4 sections ready
Example outputPublic pages only
Your data, your control
You hold the keys.
Most store tools ask for your logins and connect to your ad accounts. Veracend never does. You decide what to share and you apply every change.
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No logins, everThe website reads only your public store. Your Meta and Google ad accounts are never connected.
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You choose what to shareYou download your own reports and upload them. Each file is read once and never saved.
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You apply every fixPlain-text fix files you read and import yourself, or one click in the Shopify app after you approve, with undo.
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Gone when you’re doneReports are deleted after 30 days. Uninstall the app and its access is deleted.
Fair question
Why not just ask ChatGPT?
AI assistants are great for general advice. But they can’t see your orders or your ad accounts. Those numbers decide whether your ads make money.
Question
Asking an AI assistant
Veracend
Your real orders
Can’t see them. It only knows what you type in.
Reads your store’s order export and removes test, owner, cancelled and refunded orders.
Your ad results
Takes the sales Meta or Google report at face value.
Checks what Meta, Google Ads, Snapchat and TikTok report against your real orders, day by day.
Why they don’t match
Gives a list of common reasons that could fit any store.
Names the likely cause from patterns in your own files, such as sales counted twice, with steps to check it.
The numbers
Can sound sure and still get a number wrong.
Fixed rules: the same files always give the same score, and every number shows where it came from.
Your effort
You copy numbers in by hand, then check the answer yourself.
Paste your store link, or add a few exports. The report does the matching.
An AI assistant is
the doctor on the phone
Good general advice, but only from what you tell it. It can’t run a test.
Veracend is
the blood test
It measures your real orders and ad numbers, so you know what’s actually wrong before you treat it.
New in the full audit
Find the step that loses you sales.
Every step from ad click to paid order, set against a typical store. A step is only called a leak when your numbers are strong enough to rule out chance, and each leak comes with the money at stake and what to fix first.
A range, not a guess
Small numbers get a wide range and a “not enough data yet”, so you never chase a leak that is really chance.
Money at stake
The leak in pounds for your dates, and per £100 of ad spend, using your real order value.
What to fix first
Fixes ranked by money recovered, cross-checked against the rest of your store’s findings.
Example
Clicks from MetaGoogle Ads
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Ad click Arrived at storeHealthy82%Typical 80%
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Visit Added to cartCan’t tell yet5.6%Typical 6%
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Cart Reached checkoutHealthy44%Typical 46%
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Checkout Paid orderLikely leak21%Typical 65%
ExampleBreak-even check
Can your clicks pay for themselves?
Cost per click against order value and margin, per ad platform.
- Losing money on every sale
- Ads paid for, no profit
- Profit at your margin
- Typical store (1.8%)
Everything it checks.
Real orders only
Removes your own orders, test payments, refunds and zero-value orders.
Junk traffic
Finds bursts of visits that never buy: bad placements, bots, accidental taps.
Checkout leaks
How many shoppers reached checkout and left, and what likely stopped them.
Top 5 product scores
Visits, real sales and search demand in one clear score.
Who really buys
Age and gender groups that add to cart cheapest, and the ones wasting budget.
Where to advertise
States and metro areas with real demand, adjusted so small states can’t fake a lead.
When your ads and your store disagree, it names the likely cause
- Pixel + CAPI or duplicate conversion actions
- Purchase value vs real order value
- Ad account vs store time zone
- View-through and non-purchase conversions
- Purchases on days with no orders
Each comes with steps to verify it. A pattern points to a likely cause, not proof.
Only want to check ad spend?
Upload one export from Meta, Google Ads, Snapchat or TikTok and see spend with no recorded result, spend outside your market, and the day delivery stopped. Your file is read, checked and discarded.
Data integrity
No made-up numbers.
Many tools call a product “winning” using numbers nobody can check. Every figure here traces back to a real source: your files, your public store, or Google’s own search data. Never a guess.
Sources
Your store exports
Visits, add-to-carts, checkouts and every order, from Shopify, or from WooCommerce with Google Analytics.
Your Meta, Google Ads, Snapchat and TikTok exports
Spend, clicks and the results each platform reports: Meta by day, placement, age and region; Google Ads by day and campaign; Snapchat and TikTok by day, campaign and country.
Your public store, read live
Products, prices, photos, policies, reviews and the Meta pixel, as a shopper sees them.
Google Trends
Search interest for your products by month and by US state, straight from Google’s data.
Licensed search data provider
Paid API access to Google and marketplace search results, fetched for your products at report time.
Licensed AI language model
Writes the summary wording and screens out brand names. It never creates a number.
The Veracend engine
- Read and validateEach file’s columns and date range are checked, for Meta Ads and Google Ads CSVs alike. Missing data is labelled missing, never filled in.
- CleanOwner, test-gateway, cancelled, refunded and zero-value orders are removed from real sales.
- Cross-checkWhat Meta, Google Ads, Snapchat and TikTok report is compared with real store results over the same days.
- ScoreFixed rules, not opinions. The same data always gives the same score.
- Verify the wordsAI-written text is checked to contain only numbers that are in your report.
Your report
Every findingshows its numbers
Every numbernames its source
Rules of thumblabelled as such
New products“worth testing”, with evidence
Your uploaded filesnot saved
Reportsdeleted after 30 days
How your report is made
One store address in. One report you can trust out.
Your store address and any exports you add go into one report. Each line is a check that runs on your own data, then lands as a finding with its fix.
What goes inWhat you get
How your report is made.
The same six steps for every store. Every sales and ad figure on your report comes from your own files.
Read your exports
Your Shopify (or WooCommerce) visits and orders, and your Meta Ads export, Google Ads campaign report (the Report editor CSV with Day, Cost, Conversions and Conv. value), Snapchat Ads export or TikTok Ads export. Currency, title rows and number formats are read automatically. Files are read once and discarded; only the finished report is kept, for 30 days.
Check the files before trusting them
Rows repeated by pasting two exports together are counted once. Files covering different dates are flagged and not compared, so a date mix-up never turns into “no sales”.
Keep only real orders
Test, owner, cancelled, unpaid, refunded and zero-value orders are left out. What remains is what customers actually paid.
Line your ads up against reality
Meta’s add-to-carts and purchases, Google Ads’ Primary conversions and conversion value, and Snapchat’s and TikTok’s purchases and purchase value are compared with your store on the same days, in the same currency. The gap is shown as it is, with no industry averages filled in.
Name the likely cause
Patterns in the gap point to a probable cause, such as purchases counted twice (Pixel plus CAPI on Meta, the pixel plus the Conversions API or Events API on Snapchat and TikTok, or duplicate Primary conversion actions on Google Ads), a time-zone offset, a conversion-value mismatch, view-through attribution or non-purchase conversion actions. Each comes with steps to confirm it yourself, because a pattern is a strong hint, not proof.
Find where buyers drop off
Our own statistical checks, built and tested on real store data.
Each step from ad click to paid order is set against a typical store. A step is only called a leak when there’s enough data to rule out chance, and it comes with what it is likely costing you and what to try first.
The example card at the top of this page uses real Shopify data from one store and simulated Meta figures. Your report uses only your own files.
Pricing.
Audits are one-off payments. Monitor is optional and monthly.
Store audit
$0
Just your store link.
- Store score and findings
- Product photos and descriptions
- Reviews, policies and delivery
Full audit
$29
Find the leaks.
- Every finding with its numbers and fix list
- Real vs reported results
- ChatGPT and Google visibility, with your llms.txt
- Cart win-back steps for Meta
- Fix files: product descriptions for Shopify, exclusions for Google Ads and Meta
- Top 5 products scored, with photos
- The audience that buys
- States to advertise in, and a daily budget plan
- New products worth testing
- 3 progress checks: before vs after
- PDF download
Most useful
Audit + Growth
$49
Keep it up to date.
- Everything in the full audit
- A fresh report every 7 days for 30 days
- New products scored on each refresh
- Each report compared with the last
- Bundle offers with profit-safe pricing
Monitor
$19/month
Keep it fixed.
- Your store re-checked every week
- Competitor Watch: 3 rival stores
- Email alerts when something breaks
- Score trend over time
- Monthly progress reminder
- Cancel any time
Apps · Shopify app coming to the Shopify App Store
Found it. Now fix it in one click.
The Veracend Shopify app runs the same audit inside your Shopify admin, then fixes what it safely can: thin product descriptions, missing search listings, photo alt text and sold-out products still taking ad clicks. You preview every change, nothing is applied without your permission, and each fix can be undone.
Hours back, not minutes: rewriting 25 thin product descriptions by hand takes about 4 hours; with one click it’s a few minutes of reading them first. Our estimate, at about 10 minutes per description.
On the website, a paid full audit of a Shopify store includes the description fixes as a file you import yourself, because the website never signs in to your store.
- FindEvery finding ranked, with its numbers.
- PreviewSee the old and new text side by side.
- ApproveTick what to change. Nothing else is touched.
- UndoEvery fix keeps the old version.
Questions.
Why not just ask ChatGPT?
An AI assistant can’t see your orders or your ad accounts, so it can only give general advice and takes Meta’s or Google’s numbers at face value. Veracend checks those numbers against your real orders and shows where each figure comes from. See the comparison
Do you need my Shopify, WordPress or Facebook login?
No. The store audit only reads public pages. For the full audit you download the reports yourself and upload the files.
What happens to my files?
They’re read once to build the report, then discarded. Only the finished report is kept, at a private link, and it’s deleted after 30 days.
Where does the market data come from?
Google search interest from Google Trends, and Amazon’s public “bought in past month” badges. Small states are filtered out, because Google’s index lets a tiny state look bigger than it is.
Can it predict my next winning product?
Nobody honestly can. It shows products with real, measurable demand that are worth a small test, with the numbers behind each one.
Can it show if my changes worked?
Yes, with real numbers rather than predictions. A free store re-check shows what changed on your store. The full audit includes 3 progress checks: upload new exports and see visits, add-to-carts, checkouts and real orders next to your first report. Monitor re-checks your store every week and emails you if something gets worse.
Is there a Shopify app?
Yes, it’s on its way to the Shopify App Store. It runs the same audit inside your Shopify admin and fixes product descriptions, search listings and photo alt text in one click, only after you approve each change. Until it’s listed, run your audit here: a paid full audit of a Shopify store includes the description fixes as a file you import yourself. About the Shopify app
Is there a Veracend app?
Yes, and there’s still nothing to install in your store. Veracend is a web app: add it to your phone or computer and it opens in its own window, one tap from a new audit. On Android, or Chrome and Edge on a computer, choose Install the app in the menu. On iPhone, open this site in Safari, tap Share, then Add to Home Screen. It’s free, and your reports and Monitor work just the same. Install it now
Is this financial advice?
No. It’s an analysis of your own store data with practical suggestions. You decide what to change.
Coming soon
Automation, in the works.
Four modules built on the same reconciled data. Tap Notify me on the ones you want: the most requested ships first.
Coming soon
Product Page Fixer
Rewrites thin product pages: descriptions, image alt text and SEO titles, ready to import.
How it works
Coming soon
Ad Spend Guardrail
Alerts you when Meta spend rises but real orders don’t, before the money is gone.
How it works
Coming soon
Weekly Owner Brief
One short Monday email: last week’s sales, top products, what broke and the one fix to do.
How it works